WSFS Commercial Banking
When WSFS came to us they had recently revamped their brand identity with another agency, but they weren’t satisfied with the results. Their new identity included a speech bubble with a “W” that they had named "The Wubble". Our challenge became keeping the design elements they liked, including "The Wubble", and dialing up the rest to better speak to their commercial banking capabilities.
Wubble in real life
The chosen concept took "The Wubble" and integrated it into an environment that represented a commercial banking customer's business — a visual display of how partnering with WSFS can help a company meet their goals.
Print Ads
Print Ad & Accompanying Banner Ad
In market
Once we had concept approval our next task was to tell the story of real customers and their partnerships with WSFS.
